It was with great interest that I took LinkedIn’s new ads campaign management tool for a test drive this summer. After all, I was pretty critical of their ad platform last spring. In writing my SMT column 8 Things I Hate About LinkedIn Ads in March, I was really hoping we’d see them begin to innovate – to improve their ads platform, which has been sorely lacking in features and lagging far behind Twitter Ads and Facebook Ads.
Overall, the new campaign management tool is much cleaner and more user-friendly. The ad creation wizard makes it fairly simply to choose which of your posts you’d like to promote and turn into an ad:
LinkedIn Ads Rolls Out New Campaign Management Tool (And I Love It)
