In this post we’re going to compare the most popular solutions for conducting & managing link building and/or PR outreach.
Which one should I use?
After my research & testing, it pains me to give such one-dimensional answers (cue waves of criticism), but since that’s what a lot of you are looking for, here’s the TL;DR version of what you should use:
- Small business owners – Google Drive / Excel ($0/anything/month)
- Solo person or small team – Pitchbox ($47-67/project/month)
- Mid to large-size team – BuzzStream ($15-25/user/month)
See the more in-depth comparison here. The group up for the most debate is the mid-size teams (i.e. ~5 people).
With that said, making a decision purely off the above is a very poor idea. They were made off a few critical assumptions that don’t hold true for ALL of you. Each platform has its own sets of advantages, so you need to answer these main questions before you can decide which is the best fit for you:
