Marketing your business online with content marketing is the ultimate way to bring busloads of traffic to your website. With content marketing you can use articles, newsletters, blog posts (which are articles really), social media updates, FAQs, Videos and more to help generate lots of traffic. However having lots of random traffic or followers isn’t indicative of success, in business it all comes down to earning money.
In order to leverage content marketing correctly so that it delivers visitors to your website that are interested in your business and what it has to offer you first have to define your target audience. This is true of all marketing but especially of content marketing, if you are like me you want to focus this right down so that you are generating content for just one person. This one person represents your audience and by producing content your aim is simply to engage, entertain and educate this person.
Once you have you know who your audience is, if you want to grow your business and improve earnings you have to know which resources to leverage.
