Recently there’s been an explosion of brands adding mobile to their marketing mix using Snapchat. Watching the adoption of Snapchat has been fascinating and we’ve been keeping an eye on the implications this social platform can have on small business marketing.
How Snapchat works
Snapchat is a mobile app that shares photos and videos that disappear after a short time.
A Snapchat picture, or “snap” is only available for a set time: from 1 to 10 seconds, once the user opens it. However, the new Snapchat Stories feature allows items to last for up to 24 hours (golden opportunity for small business!)…
Leveraging The Power of Snapchat For Small Business Marketing
