Though marketers have access to a wealth of consumer data, many of them leverage the most basic data sets, such as birthdays and purchase histories, for the best email campaigns.
With so much data out there, how can you sort through it all to decide what to use for your email campaigns? For many marketers, simpler data sets are the key to sending engaging emails.
Bonobos, a men’s fashion e-commerce brand, tends to utilize specific data sets in its email marketing, including purchase history and previous email engagement. The retailer targets you based on what you – and men in similar demographics – already bought, while the prior engagement gives them an idea of how often to send you an email…
