We’ve known for some time now that one-size-fits-all marketing is dead. But that shift has left companies scrambling to identify an effective, targeted approach to marketing to specific customers. And it’s an understandable problem. Targeting a niche too small will cut out too many paying customers, and targeting a segment too large will scatter brand messaging across the board.
American casinos are living out this dilemma right now. New casino development has moved away from the traditional hubs in Las Vegas and Atlantic City, leaving them to compete on a national scale for customers who have been slowing their spending overall. On top of that, Caesars Entertainment has gone bankrupt, and more and more customers are choosing to gamble online…
Learn From Casinos: Multicultural Marketing to Tap America’s Growth Markets
