Lean and Digital Marketing Secrets to Growth for 2015
You turned your ideas into a Minimum Viable Product and acquired some customers. Now what? Investors want to see traction, and you feel that you need to ramp up your marketing efforts but don’t know where to start. As our conference is drawing near, I asked some of the Startup Marketing Conference speakers to share their expert advice.
1. MARKET TO INFLUENCERS
“Group your potential customers around the problem you’re solving and the depth of problem. Next figure out who influences members of the group within the problem context and where do members of the group “hang out” together? Whether doing customer development or trying to scale, leverage the influencers and market to where they are.”
Brant Cooper, “The Lean Entrepreneur”, New York Times Bestselling Author
