It’s the era of engagement. B2B Marketing is no longer about marketing and selling on a business-to-business mind-set; we’re marketing and selling to humans.
On the flipside of this though, B2B prospects themselves are becoming faster and more independent in their research. Up to 90% of the buying journey is complete before you even know who these prospects are…
If your B2B prospects want interaction and engagement, but at the same time, are independently researching through over 90% of the buying process, how are you supposed to build a relationship with them and guide them to purchase?…
Lead Nurturing Activity Your Sales & Marketing Team Can’t Afford To Miss
