Larry Kim’s Approach to Personalizing PPC Campaigns [WEBINAR]

Ever receive an email with a broken merge field in the subject line?

“Hey {!FIRSTNAME}, I done goofed.”

It’s the ultimate personalization fail.

The marketer attempts to appeal to the prospect with a touch of personalization but accidentally reveals the secret to his magic trick. It’s jarring to say the least…

Larry Kim’s Approach to Personalizing PPC Campaigns [WEBINAR]

CopyRanger

Rick Duris is CopyRanger.

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