Who are your customers? Who are the people who would be your customers if only they knew you existed?
In social media marketing, you need to know your audience. Pam McBride recently published a post on Business2Community about the aspects of social media marketing that you’ll miss out on if you don’t know your audience well enough.
Here are the seven opportunities that McBride says you’ll miss out on:
1. Generating more followers
A lot of the success of a social media manager is still based on number of followers. If you know your audience, you know what kind of content they want to engage with. Indeed, your content is almost like bait to catch more followers.
Knowing what your audience wants to see “will increase your reach and exposure, and in turn increase the number of followers and fans across your social profiles,” writes McBride…
