What do you do when you’re not very skilled at keyword research?
Without quality keywords, you can’t create relevant content that people will search for. You can’t set up Adwords campaigns that convert. You can’t optimize landing pages or set up a site’s architecture to lead people to the information they want.
I wasn’t very good, but I wanted to be. So to get some tips, I chatted with Rand Fishkin, founder of Moz and a speaker at the Growth Marketing Conference.
After talking to Rand and reading a bunch of blog posts on the subject, I was able to generate about 15,000 keywords, narrow them down to a useful group of about 300, and then assign a priority score to help me narrow down the top 20 keywords to target first…
What do you do when you’re not very skilled at keyword research?
