For many SEOs, keyword research starts and ends with the Google AdWords Keyword Planner. But columnist Dan Bagby believes we need to go deeper for optimal results.
You may have recently read Rand Fishkin’s article, “Why Good Unique Content Needs to Die.” In it, he basically says that good, unique content is no longer enough; instead, marketers need to create content that is 10 times better than the top results in SERPs in order to really do well.
This got me thinking — not only do we need to create content that is 10 times better than our competition, but we need to step up our game in all aspects of SEO, starting with research…
