Effective content marketing can revolutionize the way we sell. The Corporate Executive Board (CEB) reported that 53 percent of organizations select and stay with a vendor based on sales experience over factors such as product features or price. Customer loyalty is driven by the sales experience, yet sales leaders continue to arm sales teams with the same content portals and tools as they have for years. Buying has evolved, but selling has not. It’s time for a change and content marketing can help sales get there.
It’s Time for Sales to Embrace Content Marketing
Share this content
