Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market. For a new product or service to have any chance of success in this extremely competitive consumer world, the marketing team must be ready to roll the moment a product goes out the door. So while the product people do their thing, it’s important that marketing is busy building campaigns and strategies to jump-start awareness across the array of mandatory channels: email, social media, mobile, blogs, and the website.
Hitting all these marks precisely and punctually requires marketing tools that can disseminate a message across channels and start real conversations in real-time. Engagement marketing tools do just that: they allow a company to automate its marketing message across platforms while creating a personalized experience for each potential customer in the queue. When it comes to marketing to a vast audience across channels, automated tools are priceless… but they don’t have to be expensive.
I encourage startups to invest in marketing automation before they get big. Here are a few reasons why:
