For technology services firms, this is a time of tremendous opportunity – and increasingly complexchallenges. As the marketplace grows more hypercompetitive than ever before, effective IT marketing becomes absolutely essential.
But which challenges are most pressing for technology services firm, and which initiatives are they prioritizing in order to get ahead? The Hinge Research Institute surveyed 530 professional services firmsto better understand the business challenges that will define 2015 for IT services firms and give them a competitive edge. The findings revealed powerful insights about the new shape of the IT marketing landscape.
Consider, for example, the top five business challenges cited by technology services firms…
IT Marketing: What Every Technology Services Firm Should Know For Higher Growth
