So you’re either looking for an agency to handle your web marketing or you’re already working with a team. Question: How do you know they know what they are doing? Sure, you can read their articles and blog posts, talk to some clients they preselected as references, and see that they are members of some acclaimed SEO organizations. But can you really tell whether or not your web marketers will be successful for you? After all, it’s not like they wrote the book on web marketing! (Full disclosure, this is my book.)
It’s hard because you’re relying on the “experts” to really have a handle on current search engine algorithms. And I’m sure, if you ask, they’ll know all the names of the latest Google algorithm updates. But that’s just industry speak that tells you nothing about their skills or ability to help you grow your business…
Is Your Web Marketing Team Irrelevant? 12 Red Flags to Look For
