There’s so much emphasis placed on getting the coveted click.
We measure click-thru rates, likes, and upvotes. We worry about how much traffic a post gets — how many visits, how many eyeballs. We flaunt our “most popular” content in sidebar widgets and rely on algorithms to retweet, republish, and rehash our most popular messages.
But is the popularity contest really what we want to win?
Are you after the click or the conversion?
Last year, I got to see Tom Martin, author of The Invisible Sale, speak at Authority Live, and his talk made an impression on me.
In his words, a click is invisible — and it’s hard to sell to invisible…
