Halloween might be a couple of weeks away, but that doesn’t mean you’re not already scaring leads. There are hundreds of horror stories about brands ruining their reputation and losing customers because of silly oversights. Don’t let your company become one of these cautionary tales. Here are six ways you might be scaring away leads, as well as what you can do to turn things around.
Posting Novels On Social Media
Everyone knows Twitter has a 140 character limit, but just because you have more room to write on Facebook, LinkedIn, and Google Plus doesn’t mean you should. In general, you should stick to one to two sentences. Also consider adding visual elements such as photos, infographics, or videos.
Not Having Clear Call-to-Actions
This relates to your social media channels, website, emails – basically every piece of your marketing strategy. If you don’t tell leads exactly what action you want them to take, there’s a good chance that they’re not going to do anything at all. That means that all the work you’ve done up to this point is null and void. Don’t waste your time and resources – make sure to include CTAs! (See, doesn’t that make you want to take action?)
