When it comes to the mistakes businesses make with respect to an effective content marketing strategy, the list is a long one. But perhaps, at the top of the list, is the reality that so many businesses are producing the wrong type of content—at least when it comes to generating revenue for the company.
For those companies actively engaged in content marketing, I have found there are 3 main types of content, and as I describe each below, I’d challenge you to consider where the majority of your content falls. (Note** Content types can easily overlap, but more often than not, they lean towards one of the three mentioned herein.)
Is Your Company Producing the Wrong Type of Content? A Strategic Look
