Content marketing costs 62% less than traditional marketing yet it generates about 3 times as many leads. (DemandMetric) Its numbers like those that are making businesses take content marketing seriously. In fact 93%of B2B marketers now use content marketing.
But many of these businesses face a serious challenge. Namely, that their business is too “boring” for content marketing. That’s a real problem in a world of ever decreasing attention spans. In a recent study by Visible Measures showed that 20% of viewers will click away from a video in 10 seconds or less. That’s why businesses need to be delivering interesting content that makes an immediate human connection in order to see significant ROI on their content marketing budget. Unfortunately, some businesses have fairly dry subject matter which do not naturally lend themselves to shareable content.
