The popularity of content marketing continues to spread like wildfire among corporate marketing departments. Every year, the amount of content available online is growing exponentially. A lot of potential buyers today feel like they are drowning in it.
This presents a problem for marketers. The more content that gets produced, the harder it becomes for them to gain and keep the attention of the readers we want to attract.
So what’s the lesson for content marketers? Relevance matters.
No, scratch that. Relevance is critical. If you are going to win readers’ (your potential customers) interest in spite of the tsunami of content on the web, you must grab their attention by being relevant to them.
