You know. You’ve heard about it a thousand times. At conferences, on forums, from friends, in the news and in publications. Blogging is kind of a big deal. According to the 2013 Social Media Marketing Industry Report by Social Media Examiner, 58% of marketers are blogging and 62% want to learn more about it. While the potential and value of blogging is clear, small business owners might struggle with creating the biggest commodity of all: time. But what if a blog alternative existed that afforded the benefits of blogging while drastically reducing the time commitment? Enter: Tumblr.
What is Tumblr?
In the words of the company, “Tumblr lets you effortlessly share anything.” While that’s quite an assertive statement, it’s pretty much on the mark. Like a WordPress blog, Tumblr allows users to share text, photos, gifs, video and more. Conceptually though, Tumblr differs from WordPress. While it can technically be used the same way, in terms of sharing content, a Tumblr audience expects a much more abbreviated version of information. And often, something much more fun. Some highly popular tumblrogs (yes, that’s what they call them) are tiny bites of hilarity meant for quick digestion. This content is fun and super easy to consume, and that’s about it. When you enter Tumblr you typically move away from information and education-based content and into the realm of entertainment. Even when the business or figure behind the tumblrog is serious in nature, the content errs on the side of funny and light. Check out this post on theOfficial White House Tumblr…
