By far, I have found that the most difficult question content marketers face today is: How can I find the time to create enough content? Industry experts suggest hundreds of tips, including carrying around a notepad, doing voice recording in the subway, and more. However practical and useful those tips are, today I want to look at this dilemma from a company-wide perspective.
I work at Adobe in content production. Throughout my career, it has become clear that having time to create content at an enterprise level is much more about the flow of ideas from production to publication than about following time-management tips…
Is Time Really the Problem? Break the Bottlenecks in Content Production
