This is not a theoretical question. I have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure the quality of content based on what it is (its intrinsic quality) or based on how successful it is in meeting customer needs (its extrinsic quality)?
Many people quickly say, “both,” but that’s no fun. Because if you say “both,” you are still left with the question of how to weigh one versus the other. More people than you think come down squarely in one camp or the other:
Is Marketing Content’s Quality Intrinsic, Or Proved In The Wild?
