When I’m not sitting at my desk thinking about email marketing, I can often be found on my bike and thinking about email marketing. It’s not that I’m obsessive or anything, I just seem to have my best, most creative email marketing ideas when the sun is in my face and the wind is on my back.
Call me an email marketing/bicycle geek if you like – but I also revel in the fact that both of my passions are just so damned efficient.
However, on my usual 10-mile cycle commute to the office yesterday morning, my mind couldn’t be further away from email marketing. My bike seemed to be suffering some mechanical problems. My chain kept slipping, my gears kept crunching and my misery was compounded by a sudden downpour of rain. On days like this, I don’t like cycling and as a result, my creative ideas don’t flow so easily…
