With a tidal wave of content, the importance of a disciplined approach to planning your content marketing efforts can’t be overstated.
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Content marketing has rapidly emerged as the next gold rush of engagement. Brands big and small are literally flooding the market with content looking for any way to capture new leads and drive new revenue.
A study by TrackMaven uncovered an alarming content marketing trend–between 2013 and 2014, the output of content-per-brand increased by a staggering 78%, while content engagement decreased by 60%. When we look back on 2015, it’s a pretty safe bet both of these trends became even more pronounced. Another new report by The Content Marketing Institute and MarketingProfs show that the flood of content will continue, with 76% of B2B marketers saying they produce more content in 2016 than they did in 2015…
