Almost every Marketing Executive states that they have the rights tools, yet aren’t hitting goals. “We have the right people, the right agency, but we’re not hitting the objectives.”
Execution is where the work gets done. Do everything right but fail to execute and you’ve wasted great work.
5 phases to the Execution step:
- Content Production – produce highly relevant content in enough quantity to meet the objectives of the Marketing and Sales departments.
- Campaign Execution – execute the campaigns to produce sales ready leads.
- Lead Management Execution – execute the lead nurturing, qualifying and routing process to produce sales ready leads.
- Sales Enablement – get the right sales content into the hands of sellers. Enable delivery at the right time and right channel to move a sales opportunity forward.
- Reporting – identify, design and create a set of reports that consistently satisfy the needs of the executive leadership team.
