Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close.
Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing. There’s no denying that social media gets a lot more media attention than email marketing. However, claims that email marketing is no longer effective are simply not true, and any marketer worth their salt will tell you that email remains a cornerstone of their campaigns.
Not convinced? Then check out these three examples from some of the world’s leading email management companies to see what makes email marketing so effective.
1. Email Newsletters Can Be Awesome
Let’s face it – most email newsletters are crap. Far too many companies see email newsletters as another way to push sales, even though many people who sign up for a newsletter are not looking to actively make a purchase. This can result in low sign-up volumes, high rates of subscriber abandonment, and “newsletters” that are light on news and heavy on pushy sales tactics.
However, as Southern lifestyle magazine Garden & Gun demonstrated in a case study for email management service Emma, email newsletters can actually be awesome, when handled correctly.
Is Email Marketing Effective? Three Examples That Prove It Is
