Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season.
Yes, you read that right, only 93 people out of 55,000 opted not to renew which amounts to a 99.83% renewal rate.
That is the type of customer retention and loyalty that every single company out there dreams of, so how did Borussia Dortmund achieve this?…
Is Customer Retention The Secret To Content Marketing ROI?
