At this point you’re in serious denial if you aren’t practicing some form of content marketing (most of us spend over a quarter of our marketing budget on it). And while we’re all told how important it is, there are days we ask ourselves: is it really worth it?
A new study from Captora finds that all the hard work does pay off:
- 61% of consumers prefer companies with custom online content (they like us, they really like us!)
- 90% of consumers find custom content useful
- 78% of consumers believe that organizations providing custom content are interested in building good relationships with them
- 80% of decision-makers prefer content marketing to advertising
- 50% of all online consumer time is spent engaging with custom content
Is Content Marketing Worth the Squeeze? 61% of Consumers Prefer It
