This is a quote from Seth Godin after hearing the definition of content marketing back in 2008:
Content Marketing is all the marketing left!
At the A Weber Ascend Digital Marketing Summit, I shared my view on how the future of marketing is all about content marketing.
I talked about how content marketing, storytelling and brand publishing are more than just buzzwords. Here is a transcript of the talk and a link to the slides and videos I shared.
Stories have helped us connect with our fellow human beings since the dawn of time. But as we have evolved, each new communication platform creates opportunities and challenges, especially for brands.
Brands have learned that promoting themselves doesn’t work. Ultimately it’s the stories that allow brands to connect with their audience. The future of marketing is extreme customer-centricity.
Brands have to stop promoting themselves and create content that people actually want to consume. The future of marketing will see more brands acting like publishers. This is more than a cliche. It means brands will start delivering content people want. And driving engagement and conversions.
