Editor’s note: The tone and opinions of this article is that of the author and is not necessarily shared by the KISSmetrics team. However, this article does present an interesting issue for those engaged in online marketing and we feel that you should be aware of the circumstances that it creates.
With over 300 million downloads, Adblock Plus claims to be the most popular browser extension on the Internet. As its name implies, it blocks a variety of ads. But it can also block things necessary to run successful marketing campaigns – like tracking and social media share buttons.
