More and more people are coming to Facebook to watch and share videos. Recently released statistics from the social network demonstrate just how prolific video consumption is on the platform. According to Facebook CEO Mark Zuckerberg, 500 million people watch videos on Facebook daily, accounting for 100 million hours of viewership.
Since video has such a captivated and engaged audience, brands are dedicating a large amount of time and resources towards incorporating the medium into their social content strategy. Today, we’re excited to introduce Facebook video publishing in Sprout Social. This recent update is designed to help brands enhance their Facebook content strategy by sharing rich and engaging videos from Sprout’s Compose window.
