- The average human attention span is now 8 seconds—shorter than that of a goldfish.
- 27 million pieces of content are shared every day.
These two pieces of data go hand in hand. Our attention spans are growing shorter because we’re constantly being bombarded with more and more information online. In order to keep up with even a fraction of everything being thrown our way, we have to spend less time assessing what’s relevant and interesting.
Social media is one of the key tools we use to help with this content curation process. We rely on our friends, followers, and connections to help us find the best content out there on the web—content we actually care about and will find useful in our personal or professional lives. Social media also allows us to access a snippet of content before we commit to reading or watching a full piece. Additional, we can personalize our content consumption experience on social by following specific people and accounts…
Interactive Content: Flexible Storytelling for a 140-Character World
