Earlier this month, Instagram management tool Later.com (formerly Latergramme) provided a first look at the new Instagram brand profiles which are currently being tested among a select group of users. The new brand profiles include a prominent ‘Contact’ button, which allows you to directly e-mail the business or get directions to their store, a business categorization field, which’ll help users find your brand, and improved location listings.
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And this week, Later.com also got their hands on some images of the new brand analytics options for Instagram. Included within the new business profiles, Instagram’s analytics options provide a range of new insights and tools to help businesses make better use of their Instagram profiles and gain more understanding of what’s resonating with their followers. Here’s how they work….
