When it comes to social media marketing, Facebook is the big guy on campus. It has the largest user base and has withstood the test of time. The company has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.
Then there’s the new kid on the block, Instagram. In the world of social networking sites, Instagram is still relatively new. But it arrived at a great time. We’re in a space where mobile dominates. Consumers spend more time browsing the web on their phone than their desktops. Instagram was able to take advantage of this shift by launching as a mobile app. Similar to the way Facebook shook up the social media marketing world with its data driven approach, so is Instagram with its strict focus on mobile users and visuals…
