When most people think about Instagram, they immediately associate it with photos—and it makes sense. When Instagram first launched there weren’t any options for video. It was all about using the power of images to share content. But it was only a matter of time before the team at Instagram realized that social video marketing is where it’s at. And just like that, Instagram transformed from a photo sharing app to a multimedia content marketing tool.
Instagram Videos vs. Vine
Instagram videos have been drawing comparisons to Vine ever since it launched. Both feature short bites of video that are aimed at mobile users. However, there are some key differences: