Instagram has fast become a go-to social platform for brands and Instagram’s owner, Facebook, has been encouraging advertisers to embrace it as its user ranks have swelled to more than 300m.
One of the ad offerings that Facebook recently rolled out on Instagram is carousel ads, “a way for brands to share more images with people interested in their post, in much the same way as a multi-page print campaign.”
When a user swipes left on a carousel ad, additional images the brand has selected are displayed and the brand can provide a link to its website…
Instagram carousel ads gain traction as social content marketing gets more visual
