Are you looking to start advertising on Instagram? Columnist Andrew Waber discusses some key stats and has some tips to get you on the right path.
My work involves looking into larger trends we (at Nanigans) observe across our base of hundreds of large advertisers, primarily within the Facebook ecosystem. What’s particularly interesting about Instagram as a newer platform is that the architecture of the ad environment is similar to Facebook’s, and we’ve observed remarkably comparable performance across the two channels.
Yet, as creative best practices continue to emerge for Instagram ads, some differences do present themselves…
Instagram Advertising: What’s Working?
