As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The prevailing data trend is found in the 2016 edition of Cisco’s annual Visual Networking Index: Global Mobile Data Traffic Forecast Update white paper.
As one might expect from a networking equipment manufacturer, the Cisco Visual Networking Index white paper is chiefly focused on analyzing global mobile data traffic trends insofar as they relate to network infrastructure issues. However, it also provides a number of insights on current and future mobile consumption habits that should pique the interest of anyone engaging in digital marketing…
