UK-based agency NeoMam Studios has created a fun infographic that lists 13 reasons why your brain craves infographics.
According to the infographic, one reason for their popularity is because human beings are visually wired to process images and symbols. This coupled with the fact that visuals are more engaging than text and convey information quickly, means that infographics have a higher recall rate and are easy to digest.
Learn more in the infographic below and head here to view an interactive version.
