Influence marketing is often thought of as a relatively new concept—it is not. Influence marketing is a variation of the celebrity endorsement, a concept that pre-dates the athlete on the Wheaties box.
Influence marketing in the digital age has a great deal in common with the celebrity endorsements we are all familiar with. The differences are not profound. Choosing the right athlete for the Wheaties box is not substantially different from choosing the appropriate influencer to further your brand and, as General Mills can attest, you want to avoid putting a Tiger Woods on your cereal box…
Influence Marketing: Success Is All About Finding the Right Partner
