I will say time and time again that I believe the landing page is one of, if not the, most important aspect of a pay per click advertising campaign for the simple reason because it is the part of the campaign which actually delivers you the results. If you had to pick out something to still get the conversion from any part of a campaign, I am sure most people will pick the landing page. For this reason, it is vital to the campaign’s success that the landing page is well optimised in satisfying the web user’s needs so that they provide conversions.
Depending on what type of landing page depends how to optimise it to improve its conversion rate. To find out what landing page you can use, have a look at the different types of landing pages out there.
In this article, I am going to be looking at specifically the click through landing page and how you can optimise it. Firstly, I think it is best to go back to basics in order to fully understand how to improve a click through landing page.
