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It’s becoming increasingly hard to reach and convert customers with traditional outbound marketing tactics including cold calls, TV commercials, radio ads, and direct mail. Enter: inbound marketing.

In a nutshell, inbound refers to marketing efforts that bring customers in, rather than outwardly seeking prospects’ attention. Compared to outbound, inbound provides valuable and shareable content, allows customers to purchase on their own time, and is potentially more cost-effective. And rather than target the general public, inbound attracts people with a genuine interest in a company’s products or services. Inbound marketing relies on (and builds) a strong online presence, which not only increases brand awareness and establishes credibility, but also makes it easier to connect and engage with potential prospects and convert site visitors to leads. As a result, marketing agencies are outpacing vendors by sourcing leads through inbound channels including blogging, social media, and SEO…

Inbound Marketing: How to Attract, Engage, and Convert [Infographic]