Inbound Marketing? Does it really work and deliver return on investment? If you are marketing then even your Mother should know that you are out there! There is a lot of talk about inbound and content marketing in particular and over the last few years I wondered, as I am sure you have also, does it really work? Does all the social media, blogging and posting deliver and increase business or is it just a noise and distraction.
On the same night that I graduated with a Masters in Digital Marketing I attended the Mamma Mia live show, and the lyrics stuck in my mind. Your target market needs to know you and all about what you have to offer out there in the noisy marketplace: Yes even your Mother!…
Inbound Marketing: Does Your Mother Know That You’re Out…There?
