When we first started HubSpot over nine years ago, I didn’t know much about marketing; I only knew I didn’t like being marketed to. I didn’t see what good it did to interrupt people just to push a product on them. It’s not the sort of thing you’d wish on yourself, so why put it on others?
It was that observation — that flaw in the way that marketing traditionally worked — that laid the foundation for inbound marketing. Inbound became a new approach that prioritized attracting people with quality, search-friendly content and converting them with more tailored and relevant communications. It was, we thought, a more human way of marketing…
Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
