As a marketer, you’re responsible for driving leads that ultimately convert to revenue. But it’s very possible you may be overlooking a valuable source of leads: inbound calls.
That’s right — smartphones aren’t just mini computers. People are actually using their phones to make calls to businesses. In fact, Google found that 70% of mobile searchers have used click-to-call to connect directly with businesses, and BIA/Kelsey expects mobile search will generate more than 73 billion calls from consumers to businesses by 2018. In fact, inbound calls convert over 10 times higher than clicks…
Inbound Calls: Your Company’s Biggest Untapped Lead Resource? [Infographic]
