There’s a clear distinction between what you’re taught at school about literature and how business copy needs to work in ‘real life’. Which prompts the question, why not just teach us how to write effectively in the first place?
My very first blog post for the Splash Copywriters website featured writing tips that aren’t taught to us in school, but you can find out all you need to know about writing for all kinds of mediums just by reading Stephen King books and finding out about his stance on literature.
I’m not suggesting you pepper your website with gory slayings or axe-wielding maniacs, far from it. But embracing King’s key thoughts about writing will prepare you for any content-related project…
