Content Questions to Answer
Before starting copy on any project it is important to provide your writer with as much information about your company, the project, and your wants and needs. Working from afar doesn’t allow writers the opportunity for non-verbal feedback, so providing feedback before, during, and after the process can help the project’s success.
Sure, you’re going to answer the typical writer questions: How many words? What’s the deadline? First person or third? What voice would you like – descriptive marketing material, journalistic, or other? And so on. But here are several content questions to answer to help writers dig a little deeper.