Everyone knows that your blog post needs eye-catching images to help capture the interest of the reader. Using the right images can keep visitors on your page longer and generate more traffic. Unfortunately most authors simply upload images without thought to proper image optimization.
Benefits of using images in your content
The goal of inbound marketing is to drive traffic to your website in order to convert them into leads. Including quality images in your content gives your brand the opportunity be more visible on social media, encouraging more engagement and click throughs back to your website. Visuals can:
- Help you tell a story
- Project your expertise
- Break up your writing for easier consumption
- Send a message
- Evoke an emotion
- Help raise visibility for your content
